AI OPTIMIZATION

Find the right price, and prove it

Turn your pricing strategy, objectives, and guardrails into explainable guidance for list prices and live deals. Pricing teams stay ahead of market shifts. Sellers improve win rates, protect deal margin, and grow deal value, while finance can see how every recommendation was made.

25,000+ users rely on Pricefx to
power smarter pricing decisions
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THE CHALLENGE

Pricing is too important for guesswork

Too often, list prices get set on averages and deals get won on instinct. The result is decision-making that is inconsistent, hard to defend, and slow to reflect changing conditions.
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List prices lag changing cost, demand, and competitive conditions

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Sellers face deal pressure without consistent pricing guidance

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Finance cannot defend recommendations without visible logic and guardrails

WHAT IT IS

What is this, simply?

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.
WHAT IT IS​

AI optimization across prices and deals

Pricefx AI Optimization turns your commercial objectives, pricing rules, and relevant market and business data into explainable guidance for list prices and customer deals. It helps teams evaluate tradeoffs, optimize within guardrails, and make more consistent pricing decisions at scale.

Optimization results_ total profit increase 20.80%, revenue increase 9.91%; floor 270.11€, target 276.25€, stretch 319.87€
BUILT FOR

Businesses whose pricing decisions move real money

At enterprise scale, pricing teams cannot evaluate every product, segment, and deal by instinct alone. They need guidance that consistently balances commercial performance with financial scrutiny.

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B2B enterprises setting list prices across large portfolios, segments, and regions

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Commercial teams handling high deal volumes where discounting decides margin

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Organizations that need AI recommendations finance and audit can defend

WHY PRICEFX AI

Pricing AI that shows its work

 
Pricing decisions move real money, so every recommendation must hold up to the CFO, the board, and the rep at the deal table. Pricefx makes the reasoning behind each recommendation visible, reviewable, and governed by your commercial rules.

Built around your strategy

Built around your strategy

You define the objectives, commercial rules, and limits. Pricefx optimizes within them rather than imposing vendor defaults.

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Explainable by design

Explainable by design

Teams can see the assumptions, inputs, objectives, and guardrails behind a recommendation, so they can review and defend the decision.

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Designed for real commercial tradeoffs

Designed for real commercial tradeoffs

Pricefx helps teams weigh margin, revenue, win rate, and competitive position together, not optimize a single number in isolation.

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AI use case 1

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AI use case 2

HOW IT WORKS

From your strategy to explainable guidance in five steps

Turn your objectives, pricing data, and guardrails into explainable guidance for list-price and deal decisions, refined over time with business feedback and performance results.

1

 

Define objectives and guardrails

2

 

Connect pricing data

3

 

Model segments and drivers

4

 

Evaluate and optimize options

5

 

Deliver explainable guidance

BENEFITS

Optimize list prices and deal outcomes

Optimization creates value at every stage of pricing, from the list prices you set to the deals you negotiate.

Select an option below:

Protect margin at both ends

Set segment-aware list prices within your strategy and guardrails, so margin is protected at the highest-leverage point in the price waterfall. At the deal table, floor, target, and stretch guidance keeps margin holding under pressure.

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Win more and sell more

Factor where demand is heading into list prices, so you capture the upside when markets strengthen and protect volume when they soften. At the deal table, sellers see where they can compete without defaulting to unnecessary discounting, and product recommendations grow deal value and improve mix, not just close rate.

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Defend every decision

Every recommendation shows its reasoning, from the objectives and inputs behind it to the guardrails applied. Sellers can use the guidance with confidence, and finance can sign off on it.

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KEY FEATURES

Does this cover what I need?

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KEY FEATURES

The tools behind faster price execution

Bring pricing together in one place so teams can apply rules, model changes, route approvals, and move faster with more control.

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KEY FEATURES

Does this cover what I need?

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AI

Set Smarter Prices With AI

As teams move pricing out of spreadsheets and into centralized execution, Agents surface pricing risks and opportunities so teams can act faster, while AI Price Optimization provides continuous guidance to improve pricing decisions as market conditions change.

FEATURED AGENT

Product Cost Misalignment Agent

Product Cost Misalignment Agent

Product Cost Misalignment Agent detects where rising costs are no longer reflected in price, helping teams identify exposed products and protect margin before profitability erodes.

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FEATURED AGENT

Discount Creep Agent

Discount Creep Agent

Discount Creep Agent identifies where discounts are gradually increasing across customers, products, or segments, helping teams catch margin drift before it becomes normalized.

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FEATURED AI USE CASE

AI Price Optimization

 

AI Price Optimization

AI Price Optimization uses demand signals, pricing goals, and business constraints to help teams adapt pricing decisions as costs, competition, and market conditions change.

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AI use case 1

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AI use case 2

AI use case 3

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AI

How is this smarter than what I do today?

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.

The Magic Module

The Magic Module

The Magic Module

Select an option below:

AI

How is this smarter than what I do today?

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.
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What it finds

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What it suggests

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PRODUCTIZED USE CASES

Optimization for prices and deals

Optimize both the list prices you set and the deals you negotiate. Start quickly with five productized use cases built on proven pricing science, tailor them to your business, or bring your own models and rules into the same governed environment.

AI PRICE OPTIMIZATION

Every list price, set with confidence

 

Set stronger list prices that protect margin and stay ahead of changing demand.


receipt_long-light  List Price Optimization

Set segment-aware list prices that reflect business objectives, market conditions, and commercial guardrails.


brand_awareness-light Demand Forecasting

Factor expected demand into pricing decisions, helping teams anticipate market shifts rather than relying only on historical results.


 
AI price optimization grsaphic
AI DEAL OPTIMIZATION

Every deal, guided to a better outcome

 

Help sellers win more deals, protect deal margin, and grow deal value.


crown-light  Win Rate Optimization

Show how price and deal attributes affect the likelihood of winning, helping sellers compete more effectively without unnecessary discounting.


gavel-light  Negotiation Guidance

Give sellers clear floor, target, and stretch guidance to protect margin while responding to the specifics of each deal.


ads_click_light  Product Recommendations

Recommend relevant products and substitutions that create cross-sell and upsell opportunities and grow deal value.


 
AI deal optimization grsaphic
CUSTOMER PROOF

Has this worked for companies like mine?

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.

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$15M

margin in Year 1

A multi-national oil and gas major used AI Optimization to segment customers and products and set peer-based guardrails for deal guidance. Sellers saw deal scores rise 33% in four months, and the North American lubricants division delivered $15M of margin improvement in Year 1.


 

Read the story

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+13.1%

gross margin

A US automotive distributor uses AI Optimization to model the impact of price changes, cost adjustments, and inventory positions before pricing teams apply them. The program grew revenue 6.44% and improved gross margin 13.1%, three months from go-live to measurable impact.


 

Read the story

ENTERPRISE READY

Open integration, enterprise scale, and operational control

Pricefx connects with the systems and market data your business already relies on, and runs optimization at enterprise scale with the explainability, auditability, and governance enterprise teams expect. When your business needs it, your own pricing science runs in the same governed environment.

Connects with your ERP, CRM, market data, and enterprise systems
Handles complex inputs, objectives, and constraints at scale
Supports explainability, auditability, and enterprise governance

Pricefx can also connect to approved enterprise AI environments while keeping pricing logic, controls, and commercial governance in Pricefx.

Frequently asked questions

GET STARTED

See AI Optimization in action

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ANALYST REPORT
2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebates Optimization Software
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