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CUSTOMER STORY

How Ford manages pricing at scale across 2.5 million parts

Sachin Vaidya, Finance and Business Strategy Manager at Ford, runs aftermarket parts pricing on a single source of pricing. The result: managing pricing at scale across 2.5 million SKUs and 170+ countries, with approvals more than 70% faster.

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Headquarters
Dearborn, Michigan, USA
Employees
≈169,000
Annual revenue
≈US$187B (2025)
SKUs managed
2.5M+ aftermarket parts
Markets served
Automotive parts & accessories
Countries
170+
Bosch
CUSTOMER STORY

How Bosch cut quote cycle time by 70%

[Name], [Role] at Bosch, on replacing spreadsheets and giving sales the speed customers expect.
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person-dark  David Pacut, Pricefx, Senior brand and creative lead
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Headquarters
Dearborn, Michigan, USA
Employees
≈169,000
Annual revenue
≈US$187B (2025)
SKUs managed
2.5M+ aftermarket parts
Markets served
Automotive parts & accessories
Countries
170+

The story
Prices the entire Ford aftermarket parts business, where tariffs and cost swings make every pricing decision harder.
Wanted one solution to combine current and future needs, handle complex data and processes, and add speed and ease of use.
Consolidated pricing onto a single source covering 2.5 million SKUs across more than 170 countries.
Freed the team to spend more time on analytics and set the right price, instead of fighting process complexity.
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person-dark  David Pacut, Pricefx, Senior brand and creative lead
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The outcomes

70%

faster quote cycle — from days to hours

€2M

margin recovered in year one

40+

pricing approvers consolidated to a single workflow

The story

“Bosch's pricing team was managing thousands ofSKUsacross regions in disconnected spreadsheets, withquoteturnaround taking days.”​

“The sales team was losing deals to faster competitors,evenwhen Bosch's pricing was more accurate.”​

“With Pricefx, Bosch centralised pricing logicandautomated approval workflows, replacing thespreadsheet-and-overrides cycle.”​

“Quote cycle time dropped 70%, from days to hours,withfull margin visibility for finance.”​

The story

“Bosch's pricing team was managing thousands ofSKUsacross regions in disconnected spreadsheets, withquoteturnaround taking days.”​

“The sales team was losing deals to faster competitors,evenwhen Bosch's pricing was more accurate.”​

“With Pricefx, Bosch centralised pricing logicandautomated approval workflows, replacing thespreadsheet-and-overrides cycle.”​

“Quote cycle time dropped 70%, from days to hours,withfull margin visibility for finance.”​

The story

“Bosch's pricing team was managing thousands ofSKUsacross regions in disconnected spreadsheets, withquoteturnaround taking days.”​
“The sales team was losing deals to faster competitors,evenwhen Bosch's pricing was more accurate.”​
“With Pricefx, Bosch centralised pricing logicandautomated approval workflows, replacing thespreadsheet-and-overrides cycle.”
“With Pricefx, Bosch centralised pricing logicandautomated approval workflows, replacing thespreadsheet-and-overrides cycle.”

What are the biggest pricing challenges in Ford’s parts business?

Market volatility is inevitable. I don’t think any organization can dodge it; it’s coming your way and you’ve got to be prepared.

I’m Sachin Vaidya. I’ve been part of Ford Motor Company for more than ten years, and I’m a finance and business strategy manager. I take care of the entire pricing for Ford’s aftermarket parts business.

Especially in the parts business, we face tough aftermarket competition. We deal with tariffs and a lot of unknowns around cost fluctuations. Those are the key challenges, and that’s why the technology we’reusing with Pricefx helps us mitigate those risks in the most efficient way.

 

How has Pricefx changed Ford’s go-to-market?

Now that we’re more flexible, our go-to-market strategy has become more straightforward. There are a lot of complexities in our processes, so this has really helped us move faster and look at our data across different dimensions.

That lets us spend more time on analytics and then go for the right pricing. We strive for the right pricing, and that’s how Pricefx is helping us.

 

How is Ford approaching AI?

Every company wants AI. Everyone wants to know the potential and the efficiency it will bring, and at the same time there are a lot of dual mindsets around it.

In our world, we’re bringing AI into the entire value system, not only into Pricefx but across our other streams, including SAP and ServiceNow and our processes. AI is big and it’s coming our way, so we’re going to live with it. Every individual in our company will gain enough knowledge about AI to be ready and to get smarter alongside the system.

 

What did Ford need from a pricing solution?

Market conditions are changing, and a lot of things are changing at once. We wanted a solution that combines our future needs and our current needs together. That was challenge number one.

Number two was our complex processes. We wanted a system that can handle our complex data sets and processes, which helps us move faster. The third was ease of use, flexibility, and speed. That was missing, and that’s the value we’re looking at with Pricefx.

 

Why do people and change management matter?

It’s not only about technology; it’s also about people and change management. You bring in a lot of value through people, because they’re the ones who will use the system. Imagine technology without people. People come with you on that journey through change management, and that’s when you get real success.
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Ford-1

About Ford

Ford Motor Company (NYSE: F) is a global automotive manufacturer headquartered in Dearborn, Michigan, founded in 1903. It designs, manufactures, and services Ford and Lincoln vehicles and sells automotive parts and accessories worldwide. Its aftermarket parts business spans more than 170 countries.

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