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Ronak Reflects: Unprecedented Recognition as Pricefx Claims SAP Pinnacle Award

June 3rd, 2024 (Updated 06/13/2024) | 4 min. read

By Ronak Sheth

Dear Valued Customers, Partners and Pricefx Team Members, 

This year, Pricefx has been honored again with the prestigious SAP Pinnacle Award. I’m very moved by this recognition, so I wrote this short letter to share some of my thoughts about what it means for our company, our customers, and our partnership with SAP.

This award is a testament to our unwavering commitment to excellence, and we are deeply proud to be one of only 16 companies to receive this award out of SAP’s extensive network of over 24,000 partners. I believe many of those partners would love to be in this winner’s circle, so it’s an achievement I don’t take for granted or take lightly!

Being singled out among such a distinguished field of winners underscores the remarkable strides we have made since our founding in 2011. This accolade celebrates not only our top performance in revenue and business growth, but it validates the high quality of our products and our ability to deliver massive and rapid value to our customers. Important to this success is the strength of our industry leading partner ecosystem which gives our customers the advantage of proven implementations from leading companies including PwC, Accenture, Delliotte, WiPro, and many more.

The SAP Pinnacle Award is more than just a marker of success. It signifies a significant moment in our company’s evolution, affirming our position as leaders in the pricing software industry. It highlights our drive to dominate our field and continue pushing the boundaries of what’s possible.

We are proud to share that this is not our first brush with such recognition. Pricefx has consistently demonstrated excellence and innovation, as evidenced by our numerous additional recognitions from SAP over the years:


· Pinnacle Winner: SAP Store Category

· Pinnacle Finalist: Partner AI Innovation


· Pinnacle Winner: SAP Store Category

· Pinnacle Finalist: Customer Excellence Category


· Pinnacle Finalist: SAP App Center Partner of the Year


· Pinnacle Finalist: SAP App Center Partner of the Year

These achievements reflect our dedication to maintaining the highest standards and our relentless pursuit of value creation and growth. SAP customers collectively generate 87% of global commerce, more than $74 trillion worth in total. Of the 100 largest companies in the world, 99 are SAP customers and 85 of them run SAP S/4HANA, and of the 100 “greenest” companies in the world, 97 run SAP. These awards confirms that the Pricefx platform in partnership with SAP is proven to meet the high, rigorous standards of these world class companies we count as customers. These recognitions are a testament to our and SAP’s steadfast commitment to delivering exceptional solutions and fostering strong relationships with our customers and partners.

Looking ahead, we are excited about the future and the new opportunities that lie before us. We are actively integrating GenAI capabilities into our products, promising to bring even greater efficiencies and insights to your pricing strategies. Additionally, our collaboration with SAP on their own GenAI initiatives opens up new synergies that will further enhance our offerings and drive innovation in our industry.

I’m eagerly looking forward to engaging with many of you in-person at the upcoming SAP Sapphire events. These gatherings in Orlando (June 3-5) and Barcelona (June 11-13) are fantastic opportunities to connect, share insights, and explore how we can continue to support your success. We encourage you to attend these events and join the conversation about the future of pricing and AI-driven innovation.

This remarkable achievement would not have been possible without the hard work and dedication of the entire Pricefx team. Your passion and commitment are the driving forces behind our success. We also extend our deepest gratitude to our partners and friends at SAP for their continued support and collaboration. Together, we are shaping the future of pricing software and setting new standards of excellence.

In closing, this award reflects our journey and the milestones we have achieved together. It is a recognition of our shared success and the strong relationships we have built with you, our valued customers. We are excited about what the future holds and remain committed to delivering unparalleled value and innovation in the years to come.

Thank you for your continued trust and support!

Let’s Go!

Ronak Sheth CEO Pricefx

Ronak Sheth

CEO , Pricefx

Ronak has built a successful 20-year career working with venture-backed data and technology companies. He is a proven expert in high-growth technology companies, working with VCs and boards, product, and go-to-market strategy. As co-founder of Label Insight, Ronak held various leadership roles in product and sales, and eventually became the company’s CEO. The company was acquired by NielsenIQ in a private transaction. Ronak has served on the Board of Directors for GrocerKey, Ringr, Robert Rothschild Farm, Label Insight, and St. Louis Equity in Entrepreneurship Collective, and as an Entrepreneur in Residence for Arch Grants and Washington University.