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How to Double Your Price Increase Success Rate

March 19th, 2021 (Updated 06/20/2023)

By Joanne Smith

How to Increase Prices Successfully

Price increases are usually a sore topic for any organization. Sales hate them because it means having uncomfortable conversations with current customers and can be a harder sell for new prospects. On the other hand, customers hate them because well, they’re an increase. However, whether it’s market forces, inflation, or a company realizing that their product is undervalued, organizations like yours need to be prepared to introduce price increases in a way that is fair and gets everyone within your organization on board.  

Whatever your legitimate reason for a price increase, in this talk, Joanne Smith, takes you through step-by-step practical ways to price increase. 

What Price Increases Will Do for You 

Learn how to: 

  • Why organizations sometimes implement price increase protocols but don’t execute 
  • How to incentivize and foster total buy-in for price increases starting from management to the sales team 
  • Joanne Smith’s c-DARE process to double your price increase success rate 

Joanne Smith is the President of Price to Profits Consulting, a B2B pricing consulting firm and author of The Price and Profit Playbook and The Price Negotiation Playbook. Joanne started her career at DuPont where, as Global Marketing and Pricing Director, she drove pricing at the $30bn revenue company. 



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Joanne Smith

President , Price to Profits Consulting