Learn What Makes This Pricing Software Company Tick
We’re passionate about pricing and that’s why we’re committed to delivering the best-in-class pricing software to boost your profitability and increase your market share.



Passion. That’s Who We Are. Pricing. That’s What We Do.
When the three founders of Pricefx came together to re-imagine pricing software, there were two things they committed to – being a people-centric organization, and using passion to create the best pricing software in the world.
The result is a pricing platform born of the synergy of these values. A software that is fast to implement, flexible as you grow and friendly to use, so you can concentrate on the things you are truly passionate about.



Our Customers Say F-Words About Us All the Time
When we asked our customers what they loved about us, they came up with three f-words that won’t make you blush.
Fast
React to Market Demands and Changes with Precision and Speed
Flexible
Adapt As Your Needs Change
Friendly
Make Complex Pricing Simple
We’re a Global Organization
We have offices all around the world, so no matter where you are, there’s always a Pricefx-er that can help or answer any questions.
Czech Republic
Germany
United States
Switzerland
Australia
France
London
/ Meteor Centre C
Thamova 681/32
186 00 Praha 8 – Karlin
Czech Republic
/ Sokolska tr. 944/23
702 00 Ostrava
Czech Republic
/ Třída Karla IV. 789/2
500 02 Hradec Kralove
Czech Republic
/ Läutenring 16
85235 Pfaffenhofen, Germany
/ 150 N Riverside Plaza
Suite 4220
Chicago, IL 60606
/ Haltenweg 6
8832 Wilen b.
Wollerau Switzerland
/ Level 38
71 Eagle Street
Brisbane QLD 4000 Australia
/ Tour Montparnasse
33, Avenue du Maine
75015 Paris, France
/ Pricefx UK
Suite 1, 3rd Floor
11-12, St. James’s Square
London SW1Y 4LB
Our Best in Class Team
Meet the faces and brains behind Pricefx.












Marcin Cichon
Co-Founder & Chief Executive Officer
Marcin has over 25 years experience in software, sales, and enterprise business development. After seeing first hand the frustration and expense customers of 1st generation pricing solutions experienced, he made it his mission to create a different kind of pricing company - one that would bring “pricing to the people” by being fast to implement, flexible to configure, and friendly to learn, use, and do business with. Under that vision, Marcin has led the growth of Pricefx through more than $100m in funding, solution delivery to hundreds of customers in more than 40 countries, and expansion to more than 400 employees worldwide.












Dr. Martin Wricke
Co-Founder & Principle Product Advisor
Martin has over 15 years of experience in pricing and implementing pricing software in various industries. Before co-founding Pricefx, Martin was the global head of pricing at Döhler Group. He was responsible for establishing and running the pricing organization, developing new pricing concepts and managing price calculation. He is the author and co-author of numerous articles in the area of pricing and is also a regular speaker at pricing conferences and events.












Christian Tratz
Co-Founder & Chief Code Monkey
Christian has over 19 years of experience in software engineering and in consulting within the enterprise IT space. Prior to co-founding Pricefx, Christian worked – both as an employee and an independent contractor – in the key role of solution architect of complex, multinational enterprise software implementations. There he gained relevant business and technology expertise. He holds a Master of Business Informatics from BA Mannheim, Germany.












Ronak Sheth
President & Chief Revenue Officer
Ronak has built a successful 20-year career working with venture-backed data and technology companies. He is a proven expert in high-growth technology companies, working with VCs and boards, product, and go-to-market strategy. As co-founder of Label Insight, Ronak held various leadership roles in product and sales, and eventually became the company’s CEO. The company was acquired by NielsenIQ in a private transaction. Ronak has served on the Board of Directors for GrocerKey, Ringr, Robert Rothschild Farm, Label Insight, and St. Louis Equity in Entrepreneurship Collective, and as an Entrepreneur in Residence for Arch Grants and Washington University. |












Tom Fencl
Chief Financial Officer & SVP Operations
Tom has over 20 years of experience in financial management and investment banking. Before joining Pricefx, he held CFO positions at several privately owned middle market companies and advised on M&A and financing transactions across multiple industries, both in Europe and the United States. Tom teaches a private equity class at the Institute of Economic Studies at Charles University.












Toby Davidson
Chief Product & Technology Officer
Toby is an experienced OmniChannel Business expert with a demonstrated history of working in the computer software industry. Skilled in Product Leadership, SaaS and Mobile applications, Business Process, Marketing, CRM, ERP and Business Intelligence. Strong operations professional with a Bachelor of Science (BSc) focused in Computer Science and Sport Science from University of Chester.












Patrick Moorhead
Chief Marketing Officer
Patrick has built a diverse 20-year career at the forefront of digital marketing and advertising, with roles spanning national and global leadership positions at agencies including Razorfish and FCB, and senior strategic marketing, sales and client management responsibilities at Catalina Marketing, Label Insight and Twitter. In this role, he is responsible for all aspects of Brand Marketing and Communications including public relations and social media, demand generation, paid media, content and product marketing, event production and promotional materials.












Billy Graham
Chief Product Officer












Aaron Werner
Chief Operating Officer
Aaron is in charge of operationalizing the company’s strategy and maintaining disciplined capital allocation as Pricefx grows across 40+ countries. Prior to Pricefx, Aaron spent a decade advising SaaS and technology companies in connection with venture and debt financings, mergers and acquisitions, commercial operations and strategic transactions.












Daniela Hylmarová
SVP People & Culture
Daniela has extensive knowledge of all aspects of Human Resources Management within different organizational models across many countries and cultures. Able to build, lead and structure an HR function from a “start-up” into a true “scale up” business in a fast-growing global company. Involving constant change and improvements.












Gabe Smith
Chief Evangelist
Gabe is the Chief Evangelist at Pricefx. He has 20 years experience in CPQ, enterprise software, SaaS, with particular expertise in lead to order, pricing, incentives, product management and solution sales. He has worked with market leading companies like 3M, Anda, Avery Dennison, Cisco, CertainTeed, Cox, IBM, Seagate, and Sonoco to improve their profit and processes through digital transformation of their pricing and CPQ processes and using AI to optimize pricing. He is a father of 2, attended UC Berkeley and lives in San Francisco.