How to Increase Profits Through Advanced Pricing Processes Nearly all industries are currently affected by the pandemic and uncertain future. The typical reaction is to reduce costs as much as possible. Cost reductions are necessary to overcome the crisis. However, at the same time, the potential for direct cost-cutting is often limited. The question arises as to what other levers can be used to help companies become more profitable in uncertain times. The answer lies in pricing. To date, most companies operate without systematic pricing. This results in ineffective pricing processes, not used pricing potentials, and lost sales. How advanced...