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Using Data Analytics and Behavioral Science to Boost Sales and Profits

April 28th, 2020 (Updated 03/24/2021)

Movens Capital
Pricing Experts at Movens Capital

How to Use Behavioral Science to Boost Profits and Sales Buyers sometimes exhibit seemingly “irrational” behavior with respect to prices and use socially embedded heuristics to simplify their purchase decisions. In some cases, small changes in prices can lead to much larger than anticipated changes in sales and profitability. Sellers need to understand the heuristics consumers use, the situations in which they emerge, and recognize how they can respond in markets where information and knowledge of product attributes and competitive prices are increasingly available. During the webinar, Maciej and Wojciech of Movens Capital will explore consumers’ behavioral reactions to price...

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