een Consulting helps B2B companies maximize profits and revenues by focusing on improving pricing strategies, processes, systems and capabilities. We have more than 15 years of pricing software experience as a consultant, purchaser, implementer and user. This gives us a 360-degree view on what it takes to automate pricing functions at scale.
We focus on helping companies identify the key pricing leverage points around system design and implementation (those that deliver the most value or have the highest risk). This ensures the right software and process design that balances optimizing pricing with a practical, usable and sustainable system and process.
We do this with ‘light-touch’ consulting services (days to weeks duration) in three areas:
1. Ensuring the pricing strategy and tactics are aligned with the client’s market, strategy and goals
2. Ongoing advice during all stages of a project (e.g. 1-2 days/month)
3. Pricing training for implementers and users.
Our approach works well for both small companies working with a tight budget, and for larger companies that want to have an experienced set of eyes that eliminate avoidable mistakes.
een Consulting was founded and is lead by Dr. Ian Tidswell. Ian has 15 years of experience in Pricing: prior to founding een Consulting, he was the Global Head of Pricing for the largest Agricultural Chemical manufacturer, where he built and lead a team that transformed pricing processes and capabilities, adding significant profits to the bottom line. Previously Ian has held pricing roles with a global Medical Device manufacturer and with a leading Pricing System vendor. These experiences left him with an unmatched perspective on how to sustainably improve pricing.
Ian takes a collaborative approach with the goal of defining and delivering practical approaches to complex problems, Ian brings his powerful problem-solving skills honed at Harvard and McKinsey & Company.
Ian is well known in the B2B Pricing community, having been a speaker at numerous international pricing conferences, including the Professional Pricing Society (PPS), European Pricing Platform (EPP), Copperberg, EMBG, IQPC and others. He also writes well-regarded blogs on pricing topics.
Ian holds a PhD. in Physics from Harvard University and a B.Sc. in Physics from Imperial College, London University. He is based in Basel Switzerland.