Can pricing consultants help you increase profits? Absolutely. Pricing is two-to-four times more effective at delivering profits than any other business lever….more than volume, fixed cost, and variable cost. Yet, of the 4P’s of marketing – product, promotion, place, and price – it is arguably the most under-invested lever in the B2B environment. Transforming your pricing to deliver superior profits – through optimized price and volume decisions – requires more than just price-setting capabilities. It requires changes in culture, strategy, organizational structure and skill, processes, and systems. Price to Profits Consulting (P2P) is uniquely qualified to help you. With each engagement, you are guided by Joanne Smith, a proven leader who successfully led the pricing transformation of DuPont. She brings the unique perspective that can only come from someone who has been the head of pricing in a highly diverse and complex company – and who has successfully transformed the pricing from weak to outstanding. Author of The Price and Profit Playbook, Joanne brings 20 years of pricing and marketing leadership experience to you – from strategy to execution.