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12 Common Problems with Pricing Software

November 21st, 2023 | 8 min. read

By Isaias Jaramillio-Rojas

Pricing technology has become a game-changer for businesses aiming to maximize revenue and profitability. However, beneath its powerful capabilities lie some common problems with pricing software that organizations often encounter on their journey. Picture this nightmare scenario as a distributor:

At Pricefx, we have more than a decade’s worth of experience in standing at the forefront of the pricing industry. to boost profits and growth.

In this article, we will embark on a journey to unravel some of the most common problems with pricing software and discover practical solutions. Whether you are new to pricing software or a seasoned pro, understanding these challenges or even simply refreshing your knowledge is crucial to making the most of this transformative business tool.

12 Common Problems with Pricing Software (And Solutions)

Let’s dive straight in and examine common pricing software problems, and where possible, outline solutions:

1.  Enterprise-Grade Pricing Software is Cost Prohibitive for Smaller Businesses

A significant challenge in the realm of pricing software is the cost factor, especially for small businesses. Many enterprise-level pricing solutions, while incredibly insightful and powerful, come with a hefty price tag that smaller companies may find prohibitive. Investing in top-tier pricing software can be a substantial financial commitment, and for smaller businesses with limited budgets, it can seem unattainable. This cost barrier can potentially exclude smaller enterprises from accessing the advanced pricing insights that larger competitors enjoy.

For many small businesses, the decision to adopt enterprise-level pricing software often comes down to a cost-benefit analysis. They must weigh the potential benefits of improved pricing strategies, increased revenue, and enhanced profitability against the significant upfront investment. Yes, sure, there are cheaper and less powerful pricing software variants, but with the smaller price tag comes the level of pricing insights you can expect.


However, for many, the question remains: at what point does the potential return on investment justify the cost, and when is a company truly ready to make the leap to advanced pricing software? This dilemma underscores the importance of evaluating the scalability and affordability of pricing solutions as businesses grow and evolve.

2. Scaling Complexity Can Be a Prerequisite for Enterprise-Level Pricing Software

Another hurdle that businesses may face in adopting enterprise-level pricing software is the requirement for a certain level of complexity and scale. In many cases, pricing software is most effective when an organization reaches a critical mass in terms of size, customer base, and product offerings. Smaller businesses with a limited customer range and a simple product catalog may not fully harness the capabilities of advanced pricing software.

To extract the maximum value from pricing software, they must first achieve a certain level of complexity in their operations. This complexity may manifest as a broad customer base, a diverse product portfolio, or a wide geographic presence. Only when these conditions are met can a business truly benefit from the insightful pricing strategies that software offers. Consequently, companies may find themselves in a transitional phase, where their existing pricing methods suffice but are not as optimized as they could be. Recognizing this challenge, it becomes essential for businesses to carefully assess their growth trajectory and readiness for advanced pricing software, ensuring that the timing aligns with their organizational complexity and strategic objectives.

3. Data Dilemmas

One of the most prevalent challenges in the world of pricing software is data-related issues. Imagine trying to optimize your pricing strategies without accurate, up-to-date data. Whether it’s missing information, data silos, or inconsistencies, poor data quality can lead to pricing errors. Inaccurate pricing can result in lost revenue and erode customer trust.

Would you try to run a sports car on bad fuel?


No, of course not.


Pour high-octane quality fuel (like great data) into your pricing software and it will perform for you accordingly and march you towards your business goals.

The solution? Prioritize data quality and readiness. Implement data management tools, establish data governance policies, and ensure regular updates to maintain data accuracy.

4.   Complex Configurations

Many businesses offer a wide range of products or services, each with unique attributes that affect pricing. Managing this complexity manually is a daunting task. Pricing software should make this process easier, but sometimes, it can be challenging to configure the software to accommodate complex configuration requirements. The solution lies in choosing a pricing software vendor that can handle (and has experience) in intricate product configurations and provide customizable pricing rules. Look for solutions that allow you to create and modify pricing strategies without a steep learning curve.

5.  Integration Issues

Pricing software is most effective when seamlessly integrated with other business systems like CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning). Yet, integration challenges are common. If pricing software does not synchronize properly with other tools, it can disrupt your workflow and lead to inefficiencies.  To overcome this hurdle, invest in software that offers robust integration capabilities.


Ensure compatibility with your existing systems and seek expert guidance to streamline the integration process.

6.   Change Resistance to Pricing Software

Implementing new pricing strategies with software can face resistance within an organization. Employees may be accustomed to old pricing methods and resistant to change. Managing this change effectively is essential. Communication is key. Clearly explain the reasons behind the changes and how they benefit the organization. Provide training and support to employees to help them adapt to the new pricing processes. Find your pricing champions in your organization and ensure they help to enable the transformation from operational to strategical pricing.


7.   Lack of Pricing Software Expertise

Even with advanced pricing software, businesses may struggle due to a lack of pricing expertise. Pricing is not just about tools; it is also about strategy. Companies often lack the in-house expertise required to optimize pricing effectively. The solution? Invest in training and education.


Get your staff involved in whatever training you wish to make any changes your organization requires to become pricing self-sufficient.



Develop a team with expertise in pricing strategy and consider leveraging training offered by your pricing vendor and/or external consultants who specialize in pricing strategy and software implementation.

8.   Channel Conflict

In both the B2B and B2C environments, channel conflict can be a major problem. If pricing software is not synchronized between online and offline channels, it can lead to discrepancies in pricing. Customers may lose trust if they find different prices for the same product in different channels.

The solution involves implementing pricing software that allows for channel-specific pricing strategies. Consistency across all channels is essential to maintaining customer trust.

9.   Resistance from Customers to Dynamic Pricing

Implementing dynamic pricing strategies can sometimes face resistance from customers. If customers notice frequent price fluctuations, they may become skeptical and less loyal to the brand. The solution is to communicate pricing changes transparently to customers. Be upfront about dynamic pricing and emphasize the benefits it brings, such as competitive prices and better value.

10.   Over-reliance on Automation

While automation is a significant advantage of pricing software, over-reliance on it can be a problem. Some businesses may automate pricing decisions entirely, neglecting the human element.

This can lead to pricing decisions that do not align with customer needs or market dynamics. The solution is to strike a balance.


Use automation for data-driven tasks but involve human expertise in strategic decision-making. Make sure you first standardize your processes before you automatize them.

11.   Ignoring Competitive Intelligence

Pricing software often focuses on internal data, but totally ignoring competitive intelligence is a missed opportunity. Understanding your competitors’ pricing strategies can provide valuable insights. The solution involves incorporating competitive intelligence into your pricing strategy. Use software that can gather and analyze data on competitors’ pricing and adjust your strategies accordingly.

12.   Inadequate Monitoring – Pricing Software is Not a ‘Set-and-Forget’

Once pricing software is in place, some businesses fail to monitor its performance adequately. They assume that it will work flawlessly without ongoing oversight.

However, pricing dynamics change over time. The solution is to implement a monitoring system that regularly evaluates the effectiveness of your pricing strategies. Look for areas of improvement and adjust your strategies accordingly.

Never Stop Learning About Pricing Software

Pricing software is a powerful tool for optimizing profit and driving efficiency in your business, but it is not immune to challenges. From data dilemmas to resistance from customers, these common problems can impact the effectiveness of pricing software.

By recognizing these challenges and implementing practical solutions, businesses can harness the full potential of pricing software and drive growth. Whether you are a pricing software novice or an experienced user, staying informed about these challenges is essential for success in today’s competitive market.

However, at Pricefx we understand that not all businesses have internal resources, nor may they continually have the IT Team or Pricing Team always readily available to solve issues with pricing software as they occur.

If yours is a business that is on the lookout for a pricing software solution with a dedicated partnership component, for additional assistance as required, then learning more about the Advantage Pricefx Partner Network and the pricing partners available should be your first port of call.

To learn more about the benefits of working with a pricing software partner, check out the handy article below:


Happy Pricing!

Isaias Jaramillio-Rojas

Solution Strategist , Pricefx

Isaias Jaramillo-Rojas is a Solution Strategist at Pricefx, where he provides guidance in the sales process by creating suitable and custom solutions for companies that are looking to boost their pricing performance through data supported decisions. Working in the past years as a Pricing Manager in the DACH Region, he focused on the development of omni-channel distribution strategies and automatization of end-to-end pricing business processes.