The Best CRM Software for 2024

Okay, you’re officially confused – Why the heck is a pricing software vendor writing about CRMs (customer relationship management software)? Armed with their data-driven approach, a pricing software vendor is venturing into the labyrinthine realm of CRMs, but why? Because pricing vendors know that behind every successful pricing strategy lies a treasure trove of valuable data. They understand that without the crucial insights and customer, product and transaction information housed within CRMs, their pricing software would be like a ship without a compass. So, we set sail to explore the best CRMs on the market, seeking the perfect synergy between data and pricing prowess. With this harmonious integration, businesses can unlock a world of possibilities, harness the power of data, and steer their pricing strategies towards profitability. So, join us in this article as we explore the best CRM software on the market today.  

At Pricefx, we have spent the last decade helping hundreds of global large scale enterprise companies in more than 40 countries worldwide to empower pricing as their top lever for achieving profitable growth. With a price optimization and management platform based on native cloud architecture, we have helped many companies become more profitable and efficient. An often-overlooked part of that process has been making it as simple as possible to integrate your systems (including CRMs) with Pricefx software as quickly and smoothly as possible.  

In this article, we will look at CRMs – what they are and what they do – why and how integrating them with pricing software is critical to pricing success and check out the best CRM software on the market today. 

What is a CRM & What Do They Do?  

In the world of business, staying ahead of the competition requires a deep understanding of your customers and their needs. At its core, a CRM, or Customer Relationship Management system, is a centralized hub that stores and organizes crucial information about your customers, products, and transactions. It acts as a digital brain, capturing and tracking interactions, preferences, and purchase histories. By consolidating this wealth of data, a CRM enables businesses to gain comprehensive insights into their customers’ behavior, preferences, and needs. 

Drilling it down, for most organizations, a CRM serves as the beating heart of their data ecosystem, providing the foundation for effective pricing strategies. It becomes the repository where customer data, product information, and transactional details converge. Pricing software, should a business choose to adopt it, relies heavily on this CRM data to make informed decisions and drive profitability. 

By integrating a CRM with pricing software, businesses can leverage the wealth of customer data stored within the CRM to optimize their pricing strategies. This data-driven approach allows organizations to analyze customer segmentation, purchase patterns, and preferences, enabling them to set prices that align with their customers’ perceived value. The CRM acts as a vital bridge, connecting pricing software to the valuable insights needed to make informed pricing decisions. 

This centralized repository becomes the foundation for pricing software, which utilizes the CRM data to analyze customer behavior, segmentations, and purchasing patterns. By integrating the CRM with pricing software, businesses can leverage this wealth of information to make data-driven pricing decisions, tailor pricing strategies to specific customer segments, and ultimately maximize revenue. Learn more about integrating a CRM, ERPs, and other 3rd party software systems with pricing software here:

At the end of the day, a CRM is not merely a fancy database. It is a strategic asset that powers pricing software and enables businesses to harness the potential of data-driven pricing. By centralizing customer, product, and transactional information, a CRM empowers organizations to understand their customers better, tailor pricing strategies, and drive profitability. 

Your Top 6 CRM Choices  

Below are the Top 6 CRM Software vendors that are designed for larger, enterprise businesses (based on G2 rankings for enterprise-level software – although some of the tools may also suit smaller national and regional companies)  

Note, many of these CRM vendors do not list their prices on their website, but they do offer you a free demo to learn how the tool can help you.  

Please note that the reviews in this article are based upon information available to the public, including information gathered from publicly available reviews, rankings, and testimonials.

 

We suggest you also undertake your own research in order in combination with the information supplied below to reach your own decision.

 

Other company trademarks are owned by those companies and not by Pricefx. Similarly, the “G2” trademark is owned by G2, and references to G2 are not intended to suggest affiliation with or endorsement by G2.

 

Nothing in this article is intended to suggest any affiliation with or sponsorship by companies other than Pricefx.

1. Salesforce CRM

Price: Beginning from $25 per user per month – Additional pricing information can be obtained directly from Salesforce. 

Description: When it comes to CRM, Salesforce CRM stands tall as the industry leader and the CRM Powerhouse. Its robust features, scalability, and extensive customization options make it a go-to choice for businesses of all sizes. From managing customer interactions to automating sales processes and forecasting, Salesforce CRM empowers businesses to build meaningful relationships and drive growth. With its intuitive interface and vast ecosystem of integrations, Salesforce CRM is like having a permanent personal by your side. 

Unique Value Points (Based upon information available to the public, including information gathered from publicly available reviews on G2): 

• Every detail, from the initial lead generation to present-day updates and edits, is meticulously recorded. 
• Integrates with almost every app or software in the marketplace. 
• Short configuration time.

2. SAP Sales Cloud CRM

Price: N/A – Pricing information can be obtained directly from SAP.  

Description: For businesses aiming to elevate their sales game, SAP Sales Cloud CRM is a game-changer. With its robust features and advanced capabilities, SAP Sales Cloud CRM empowers sales teams to conquer new heights. Seamlessly managing customer interactions, tracking leads, and analyzing sales performance, SAP Sales Cloud CRM unleashes the power of data-driven insights. What sets SAP Sales Cloud CRM apart is its deep integration with SAP’s suite of enterprise solutions. From supply chain management to financials, SAP Sales Cloud CRM offers a comprehensive solution that transforms your sales process into a well-oiled machine.  

And remember, the Pricefx SAP endorsed app, Optimized Dynamic Pricing, integrates natively with SAP Sales Cloud and has been tested and proven by SAP.  

Getting back to the point we made straight off the top about ‘a CRM serves as the beating heart of the pricing data ecosystem, providing the foundation for effective pricing strategies’ by integrating with pricing software, no other price optimization and management software can offer the same level of technological collaboration with SAP as the Pricefx solution does. 

Check out the video below to learn more:

Unique Value Points (Based upon information available to the public, including information gathered from publicly available reviews on G2): 

• Customization and scalability: SAP’s flexibility allows businesses to tailor it to their specific needs, whether it’s configuring sales processes, creating custom fields, or designing personalized dashboards. 
• Sales processes of companies of all sizes (including enterprise-level businesses) can be improved with the aid of its robust analytics and automation features. 
• Pipeline management optimizes and enables sales potential.  

3. HubSpot CRM

Price: A free version exists, however, to increase functionality, you can start from $50 per month for 2 users. Additional pricing information can be obtained directly from HubSpot. 

Description: For businesses seeking user-friendly CRM software, HubSpot CRM shines brightly. With its clean and intuitive interface, HubSpot CRM simplifies contact management, tracks deals, and provides valuable insights into customer behavior. But what sets HubSpot CRM apart is its seamless integration with the HubSpot Growth Platform. From marketing automation to customer service tools, HubSpot CRM offers a unified solution that streamlines your entire customer journey. It’s like having a cheerful and helpful sidekick guiding you through the intricacies of customer relationship management. 

Unique Value Points (Based upon information available to the public, including information gathered from publicly available reviews on G2): 

• Automated follow-ups, task creation and templates. 
• Organize your demand generation and sales activity. 
• Ability to track and measure your sales team’s performance throughout the entire lifecycle of your prospects. 

4. Monday Sales CRM

Price: Starting from $10 per month. Additional pricing information can be obtained directly from Monday. 

Description: Monday CRM brings a fresh perspective to the world of customer relationship management. With its intuitive interface and user-friendly features, Monday CRM offers a seamless experience for managing contacts, deals, and communication. The platform’s customizable dashboards and automation capabilities empower businesses to streamline their processes and enhance productivity. Whether you are a small startup or a growing enterprise organization, Monday CRM provides the flexibility to adapt and scale according to your evolving needs. With its visually appealing interface and robust functionality, Monday CRM makes managing customer relationships easy. 

Unique Value Points (Based upon information available to the public, including information gathered from publicly available reviews on G2): 

• Keep on top of contacts and customers and all the dialogue around each quotation. Helps your team see what is happening at a glance with conversation and follow up trails of who said what when. 
• Highly customizable. 
• Intuitive and easy-to-follow design. 

5. Zoho CRM

Price: A free version exists, however, to increase functionality, you can start from $23 per month for 1 user. Additional pricing information can be obtained directly from Zoho. 

Description: When it comes to customization options, Zoho CRM takes the crown. This CRM software variant offers a highly flexible and customizable platform to suit your specific business requirements. With its drag-and-drop interface, Zoho CRM empowers businesses to tailor their CRM workflows, create custom modules, and automate repetitive tasks. Additionally, Zoho CRM’s extensive array of integrations and top-notch enterprise level functionality at an affordable price make it an attractive option for businesses of any size. It is like having a chameleon-like CRM that effortlessly adapts to your unique business processes. 

Unique Value Points (Based upon information available to the public, including information gathered from publicly available reviews on G2): 

• Excellent contact management features such as automated reminders and email integration 
• Lead identification (e.g., cold, warm, untouched, fresh leads) all in a single window. 
• Intuitive and user-friendly report extraction. 

6. Pipedrive CRM

Price: Prices start from $14.90 per month for 1 user. Additional pricing information can be obtained directly from Pipedrive. 

Description: For businesses with a strong focus on sales, Pipedrive CRM is the perfect match. Designed with sales teams in mind, Pipedrive CRM simplifies the sales process, helping businesses close deals faster. With its intuitive pipeline management and visual interface, Pipedrive CRM provides a clear overview of each sales opportunity, ensuring no deal slips through the cracks. Moreover, its robust reporting and sales analytics capabilities offer valuable insights to improve sales performance. 

Unique Value Points (Based upon information available to the public, including information gathered from publicly available reviews on G2): 

• Easy and simple to navigate and move among different customized workflows. 
• Self-sufficiency is encouraged through intuitive self-help training options. 
• Follow-up report suggestions and triggers. 

Teaming up your CRM with Pricing Software 

Teaming up one of the top CRM software variants with a quality automated pricing software solution is the winning combination for businesses seeking to maximize the value of their stored data.  

By integrating these two powerful tools, organizations can seamlessly leverage their customer data to drive precise and data-driven pricing decisions. The CRM software acts as a central repository for customer information, while the pricing software brings advanced algorithms and analytics to the table and translates that knowledge into optimized pricing strategies. With the ability to automate pricing adjustments, simulate market scenarios, and respond to customer demands in real-time, companies can enhance their profitability, improve customer satisfaction, and gain a competitive edge. It’s time to unlock the full potential of your data by harnessing the synergy between top CRM software variants and automated pricing solutions.  

But how do you know which is the best pricing software to meet your organization’s business objectives? Get some guidance in the article below:

However, if you believe Pricefx may suit your company’s needs, talk to one of our experts today, and/or contact me at boris.dingenouts@pricefx.com to discuss which CRM and software combination will best your organization.