How to Gain the Competitive Edge by Always Meeting Customer Expectations

July 30th, 2021

Gabriel Smith
Chief Evangelist at Pricefx

How to Gain the Competitive Edge by Always Meeting Customer Expectations Both B2B and B2C customers are influenced by their e-commerce experience. They want a seamless and easy digital experience with great service levels and delivery, and the same applies to pricing. There’s a lot of pressure on distribution companies, who typically sit in the middle of that value chain, to up their game and compete more effectively in a space that’s become very tight. Join Gabe Smith and Stephanie Yee, Management Consultant at Bain & Company, as they discuss how by looking at and learning from other industries, and...

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Driving Profitable Growth in Distribution

September 22nd, 2021

Gabriel Smith
Chief Evangelist at Pricefx

Driving Profitable Growth in Distribution For distributors struggling with vendor allowances, rebates and deviations, and then how to marry all of this when negotiating with the customer to understand their true profitability, it makes it difficult for them to get sharper, more efficient and more scaled and yet still ensure the economics of running their base business as tightly as possible. Join Gabe Smith and Stephanie Yee, Management Consultant at Bain & Company, as they discuss how distributors can adopt a mind shift to help them explore new ways of creating value for their customers and operate more effectively in...

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Friendly

The Art of Listening: How to Bring Customer Focus Back to Everything You Do

November 5th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

The Art of Listening: How to Bring Customer Focus Back to Everything You Do When it comes to pricing and developing products, being as close to the customer as possible will always lead to better results. By gaining a shared sense of empathy and ideally walking in your customers’ shoes, only then can you really design something that speaks to your customers and price it accordingly based on their willingness to pay and the perceived value they are gaining. Join me (@SwEvangelist) and David Cancel (@dcancel), CEO of Drift, as we discuss from our personal professional experience why placing the...

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Flexible

Subscription Pricing: Uncovering the God Metric with Patrick Campbell | Pricing Matters

September 23rd, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Subscription Pricing: Uncovering the God Metric with Patrick Campbell   Just as with any pricing model, metrics are only as good as the use case. In this episode, subscription pricing guru, Patrick Campbell from ProfitWell, joins me as we take a look at the key considerations with subscription pricing for achieving three key areas of growth: acquiring customers, monetizing them, and retaining them. You can also listen on Apple Podcasts, Spotify, Stitcher, or wherever else podcasts are streamed. You can also watch the discussion YouTube. If you want to take the discussion offline, then tweet at me (@SwEvangelist) with the hashtag #pricingmatterscast.  Introduction  Gabe Smith 0:00    Hello, everyone, and welcome to...

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F-Words

Enabling Sustainability Through Pricing Agility

June 22nd, 2021

Gabriel Smith
Chief Evangelist at Pricefx

Enabling Sustainability Through Pricing Agility As market complexity grows, so does the need to maintain sustainable and profitable growth. Only by being price agile and using the right technologies can companies like yours enable the delivery of market-aligned prices when conditions shift. As a result, for many, this can mean the difference between winning and losing in the fight for survival and market domination.   Join Tom Roberts, senior vice president of the global partner organization at SAP, and me for valuable insider information on market complexity, technology evolution, and the growing emphasis on the importance of price optimization. You can...

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F-Words

Pricing Matters: The Democratization of Pricing: How an Egalitarian Approach Drives Value

May 17th, 2021

Gabriel Smith
Chief Evangelist at Pricefx

The Democratization of Pricing: How an Egalitarian Approach Drives Value   I have a very special tenth-anniversary episode of “Pricing Matters” for you. I sat down again with Marcin Cichon, CEO and founder of Pricefx to discuss keeping ease of use as the key to adoption and a value driver and giving users access to cutting-edge AI technologies, so customers don’t just use the pricing strategies they need to seize a larger market share, they own them. You can listen to the podcast from the embedded player below and read along from the transcript. You can also listen to the podcast on Apple...

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F-Words

Pricing Matters: Good Karma Exchange – Customer-Centricity in SaaS

March 8th, 2021 (Updated 05/14/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Good Karma Exchange: Building Your Business Model on Customer-Centricity    I have a very special episode of “Pricing Matters” for you. I sat down with Marcin Cichon, CEO and founder of Pricefx to pick his brain about building a business, product-customer-market fit and pee your pants moments in product development. Even though I have known Marcin for years, I still learned a lot from this conversation and I’m sure you will too.  You can listen to the podcast from the embedded player below and read along from the transcript. You can also listen to the podcast on Apple Podcasts, Spotify, Stitcher, or wherever else podcasts...

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Realize

Pricing Matters: Digital Transformation and Pricing Excellence – Your Essential ROI-boosting Tools (Part 2)

August 26th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

How to Use Digital Transformation in Pricing to Boost ROI In this second part of our two-parter series, we focus on the impact on companies of not future-proofing their businesses with digital transformation and smart pricing, and the very real risk of them not being around in 10 years! I am once again joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez. Listen to the podcast with the embedded player below, read along with the transcript, or on YouTube. You can also listen on Spotify, Stitcher, or wherever...

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Pricing Matters – Why Value and Diversity Are the Keys to Competitiveness in Pricing

December 18th, 2020 (Updated 05/14/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Are Value and Diversity the Keys to Competitiveness in Pricing? In these pandemic times, when the temptation to take a knee-jerk-reaction approach to pricing is strong, looking at adopting a value-as-a-service attitude to your pricing strategy means meeting your customers on a level playing field. Join Gabe Smith (@SwEvangelist) and Kevin Mitchell, President of the Professional Pricing Society (@PricingSociety), as they discuss that although our business dealings often live in a virtual world, the reality is that the diversity of our professional environment contains the keys to a more informed and competitive future.  Listen to the podcast with the embedded player below or read along...

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Realize

Pricing Matters: Digital Transformation and Pricing Excellence – Your Essential ROI-boosting Tools

July 10th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Digital Transformation is the Way to Pricing Excellence In this two-parter episode, we focus on digital transformation and the impacts on businesses. We, of course, focus in on the quote to order process and pricing, which is arguably the area where digital transformation can have the highest return on investment. This time, I’m joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez. Listen to the podcast with the embedded player below, read along with the transcript, or watch the video on YouTube. You can also listen on...

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Manage

Pricing Matters: Navigating the Ethical Minefield of Pricing and Technology

May 26th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Pricing Matters Podcast S01E03: How to Navigate the Ethical Minefield This episode of Pricing Matters was recorded during a Professional Pricing Society webinar. Gabe and Ian walk listeners through the ethical continuum and take questions on how to apply ethical pricing practices to real-world problems. You can listen to the full podcast here or on any other podcast streaming podcast of your choice, read along, or watch the full webinar from PPS here.  If you want to take the discussion offline, then tweet at me (@SwEvangelist) or Dr. Ian Tidswell (@itidswell) with the hashtag #pricingmatterscast.  Enjoy!  Meagan Ford  My name is  Meagan ...

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The Dark Side of Pricing: What It Is and How to Avoid It

March 25th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Moving Along the Ethical Continuum: The Dark Side of Pricing In this second episode of Pricefx’s new podcast series, Pricing Matters, I speak with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it. As usual, you can enjoy this latest episode in the embedded podcast player below, read along with the transcript or watch on YouTube on the Pricefx channel. If you want to take the discussion offline, then tweet at me (@SwEvangelist) or Dr. Ian Tidswell (@itidswell) with the...

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Insight

Pricing Matters Podcast Episodes

February 28th, 2020 (Updated 08/03/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Pricing Matters Podcast Directory   You can find all of the episodes from Pricing Matters with links to show notes, transcripts, and YouTube videos for each episode.   S01E01: The Pricing Continuum: Where Do You Land? In this first episode of Pricefx’s new podcast series, Pricing Matters, regular host and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the very burning issues of ethical pricing and mission-driven pricing. Transcript and show notes YouTube Video   S01E02: The Dark Side of Pricing: What It Is and How to Avoid It In this second episode of Pricefx’s...

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Insight

Pricing Matters Podcast: Mission-Driven, Sustainable & Ethical Pricing ep.1

February 25th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Ethical Pricing Continuum: Mission-Driven Pricing In our first episode of Pricing Matters, we discuss the ethical pricing continuum broadly and mission-based pricing specifically. For your comfort, we’ve provided three ways you can use to experience the podcast. Listen to the podcast with the embedded player below, read along with the transcript, or watch the video on YouTube. If you want to take the discussion offline, then tweet at me (@SwEvangelist) or Dr. Ian Tidswell (@itidswell) with the hashtag #pricingmatterscast. Enjoy! Gabe Smith:  Hello everyone and welcome to Pricing Matters. This is the first in a series of discussions we plan to work on during...

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