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The Dark Side of Pricing (Pricing Matters Video)

March 25th, 2020 (Updated 06/20/2023)

By Gabriel Smith

In this second episode of Pricefx’s new podcast series, Pricing Matters, regular host, and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it.

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Gabriel Smith

Chief Evangelist , Pricefx

Gabriel Smith is the Chief Evangelist at Pricefx. He has 20 years experience in CPQ, enterprise software, SaaS, with particular expertise in lead to order, pricing, incentives, product management and solution sales. He has worked with market leading companies like 3M, Anda, Avery Dennison, Cisco, CertainTeed, Cox, IBM, Seagate, and Sonoco to improve their profit and processes through digital transformation of their pricing and CPQ processes and using AI to optimize pricing. He is a father of 2, attended UC Berkeley and lives in San Francisco.