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March 25th, 2020 (Updated 03/24/2021) | 1 min. read

In this second episode of Pricefx’s new podcast series, Pricing Matters, regular host, and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it.