PRICEFX The Corporate Logo Signage The Corporate Fonts Corporate Color Palette Correct Logo Placement Corporate Image
PLASMA The Corporate Logo Signage
5.1 The Corporate Logo Signage
Our logo is our asset and the primary visual element that identifies us.
Pricefx Plasma is our latest solution, powered by global management consulting from Bain & Company. It provides industry-level benchmarking to B2B enterprise companies that need to develop strategic insights on their pricing processes and performance compared to similar companies.
The Full Logotype
The Plasma Logo consists of two elements: a symbol and a title. The typeface is NeoSans and has also been chosen to compliment and balance perfectly with the logo symbol as well as with the company communication. The corporate logo is presented through the use of color as well as shape and form. It is a fresh and appealing blend of colors chosen for their strong combination – modern – classic – timeless.
The general Logo
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of italic letters.
Logo Symbol is a powerful image leading to a successful outcome.
1) The Logo dark version will be used when the background color is light colored.
2) The Logo light version will be used when the background color is dark colored.
Recommended formats are: .pdf | .ai | .png | .tiff
Attention: Use of any stylized, animated, hand drawn or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
Please consult with Pricefx Trademark Licensing if you have any questions or need further help.
Attention: A similar situation applies to logotypes