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Pricefx vs Zilliant? – Choose the Best Pricing Software For You

February 17th, 2022 (Updated 08/15/2022) | 11 min. read

By Iain Lewis

Pricefx vs Zilliant? – Choose the Best Pricing Software For You

You know you need modern pricing software to assist in streamlining and optimizing your pricing strategy. You’ve narrowed down your search between Pricefx vs Zilliant. But how can you be confident that you will choose the pricing software that is best suited to your unique set of business objectives? Both options are great, but one or the other (or even neither) may be best suited to exactly fit your company’s business model, or precisely suit the organizational outcomes that you are trying to achieve. 

At Pricefx, for the last decade, we have been assessing the needs of pricing software with customers and customizing their technology solution accordingly. Based on this, we have a good idea of what customers want or need to make the best decision for them and for us.  

After reading this article, you might eventually choose Pricefx as your pricing software solution, or in the end you may choose Zilliant or even yet another pricing software company for your business needs.


However, we would like you to have all the relevant information you need to make the best possible decision for your organization.

Please note for full disclosure, this direct Pricefx vs Zilliant head-to-head comparison article is based upon information available to the general public, including information gathered from publicly available reviews, rankings, and testimonials. We suggest you also undertake your own research in order in combination with the information supplied below to reach your own decision. Please also note that the “Zilliant” trademark is owned by Zilliant, not Pricefx, and nothing in this article is intended to suggest any affiliation with or sponsorship by Zilliant. 

Now, let’s take an in-depth look at Pricefx vs Zilliant and see how the two pricing software companies stack-up, examining the strengths and weaknesses of each and what they can offer to your business. 

Pricefx vs Zilliant? – The Top 8 Decision Criteria 

Depending on the type of pricing software product your company will require and your specific needs, there are a distinct set of criteria that you can use as a guideline while looking for the best software product. 

When working at its best, pricing software should make it easy for you to implement pricing strategies that will maximize your profits and while taking in a range of consumer and market supply and demand factors.  

For good or bad, not all pricing software is created equally, and each company has their stronger or weaker points. Pricefx and Zilliant are no different in that regard and each has a different range of functionality.  

With that in mind, let’s move forward and examine the Top 8 comparison criteria that will determine how we compare to Zilliant.  

  1. Self-sufficiency – Ease of Use – Who comes out on top? 
  2. Who best solves multiple top line problems? 
  3. Shortest time to ROI? 
  4. Which integrates best with my existing system? 
  5. Who has the best data science? 
  6. Who has the best AI capabilities? 
  7. Which provides a comprehensive solution based on innovation? 
  8. Which solution works best for my industry?  

Or perhaps you prefer an independent look from an outside expert?

Check out this review from G2 on Pricefx vs Zilliant, or read on to see how we compare. 

1. Self-sufficiency – Ease of Use – Who Comes Out on Top?

Self-Sufficiency Winner – Pricefx. 

Okay, let’s start straight out of the gates with straightforward answers.  

Pricefx will be your pricing software of choice if you are looking for a solution that you can train your staff to operate yourself without prescriptive input from the provider. If you want to change the labels to better suit your end users, the display or even your overall pricing strategy, Pricefx either offers an intuitive solution to make it so, or a short specifically designed training course for your company’s staff to make any changes they require themselves to be totally self-sufficient.  

To add to that, our customers rate our Ease of Admin and Set Up higher than Zilliant. By being able to set up our solution with ease users are well on their way to administering the tools with little to no obstacles. 

Our pricing software platform offers more possibilities to solve problems that may occur in-house, and less time on the phone or in live chat requesting additional customer support.

Ease of Use Winner – Zilliant

Closely related to the self-sufficiency question is that of ease of use and in this category Zilliant is the clear winner. 

Zilliant has a great user interface that is easier on the eyes. Although we’re working to improve this in 2022, hands down, Zilliant wins. On G2, they have a rating of 8.1 in that category.  

2. Who best solves top line problems? 

Tie – Pricefx/Zilliant 

Heavy with pricing scientists onboard, Zilliant certainly solves competing multiple top line problems well, using in-house expertise. The talent pool of ‘front office data scientists’ problem solve directly with their clients on an ad-hoc basis while driving improvement in the pricing software solution. The Price IQ product offered by Zilliant drives their price optimization model and their scientists are good at interpreting customer needs. 

We solve top line issues differently by helping users to look after any issues that may arise. Our pricing software model assists clients to independently deal with margin erosion, price fluctuations, inflation, risk reduction and profitability increases. If you require consultation, our ecosystem of partners can help you to overcome any strategic challenges you may face. 

Zilliant solves top line problems by acting as a pricing solution provider with data scientist support.


We prefer to challenge customers to look after their own pricing needs and define and solve their own issues through user training.


After all, you know your organization and needs better than we ever could.

3. Shortest Time to Return on Investment (ROI)?

Winner – Pricefx

Return on Investment (ROI) times are generally calculated in a process whereby the initial outlay (annual subscription costs), the total cost of ownership (TCO) and the financial benefits provided by the software to your business are assessed. 

For this category, we fall back on independent a 2021 study by peer-to-peer review site, G2, that found that 56% of Pricefx customers achieved ROI payback in 12 months or less, while 30% reached those results in 6 months or less. That’s faster than the 3 leading pricing software vendors, Zilliant, PROS and Vendavo. 

For those interested where Pricefx stands on ROI, please consult our recent blog article on “What ROI can I expect from Pricing Software?” and Does Total Cost of Ownership (TCO) Matter in Pricing Software. Continue to learn about the initial financial outlay in the article below: 


4. Which integrates best with my existing system?

Tie – Pricefx and Zilliant 

As integration with your pricing software is generally a ‘horses-for-courses’ approach, both Zilliant and Pricefx have overall superb integration with third-party systems.  

For example, Zilliant has excellent integration with Salesforce, due to their use of the force.com platform. So, for example, if you’re simply a Salesforce user with prescriptive pricing conditions and little else, the specialized functionality of Zilliant may best your pricing software needs. 

On the other hand, Pricefx could be your flexible answer if you’re operating in multiple systems across markets with diverse customer bases and large product lists. We can seamlessly integrate our software with any of your systems like another ERP or CRM system such as SAP, Oracle, MS Dynamics, IBM AS/400 (or any combination of those and/or other systems) and therefore, be best suited to your organization’s requirements through its greater agility. 


5. Who has better data science capabilities? 

Winner – Zilliant 

Zilliant has been extremely well-known for 2 decades across the pricing software industry for its strong price optimization capabilities and expertise built around the strength of its data science. If it is purely price optimization that you require delivered by data science and scientists, Zilliant is the tool for you. 

As far back as 2012, Zilliant decided to build pricing software heavy on becoming a price optimization model rather than a price management model like Pricefx is.

6. Who has better AI capabilities? 

Winner – Pricefx 

While both companies revolve their pricing software solutions around Artificial Intelligence (AI), they take slightly different approaches to it.  

On the other side of the data science and AI delivery model, our use of AI is based around setting up a flexible multi-pronged self-service approach of data analysis, price management, price guidance, price optimization, rebate management etc. as the basis for your company’s pricing strategy. If you want to switch to a new strategy, Pricefx can train you how to do it quickly. 

A big game changer is our ability to allow you to optimize several waterfall elements at the same time. This means no more choosing margin over say, volume. With our user-friendly AI, you don’t have to choose. 

One of our updates to our price optimization tool, Market Simulation, allows you to optimize across your product portfolio and not just one product. For example, if you want to increase profits, keep existing customers, maintain an average price level and avoid a price war with your competitors you can do that AND do that for every product you have, you can do so with our solution. Check out this article on B2C Market Simulation to find out more 

7. Which provides a comprehensive solution based on innovation? 

Tie – Pricefx/Zilliant 

We have a comprehensive 360° solution that enables you to price better at every stage of the pricing process. This includes everything from cutting-edge data analytics to optimization, quoting, channel management and more. Combined with innovative AI and machine learning, Pricefx ensures that no matter which step you are in the pricing process, you have a selection of the most up-to-date pricing tools at your disposal in a complete Next Gen pricing package. 

On the other hand, Zilliant’s focus started with data science as leaders in that area for 20 years, particularly in terms of leading price optimization. Zilliant are continuing to evolve further as the market changes with the evolution of Next Gen pricing software providers.  

8. Which Solution Works Best for My Industry? 

Of course, the answer to this question will depend entirely on which industry your company is involved in

The answer may also depend upon what you want out of your use of pricing software and what business objectives you are looking to achieve. Not only that, but industry best practices can be transferable.  

That being said, it is good to know which are industry specialties for both Zilliant and Pricefx. 

Zilliant are very well-known and have a great reputation for being a specialist in providing pricing software services for the Food Distribution Industry with additional emphasis on Manufacturing and Services industries. 

On the other hand, our platform can be used by any industry because we take lessons and insights from other industries and think of how that can be applied to other industries. We do, however recognize ‘Big 5’ key vertical industry sectors comprising; 

  • Discrete Manufacturing  
  • Chemical and Process Industry  
  • Distribution
  • Food and Beverage
  • Retail 

Our industry focus areas are continuing to evolve constantly and grow. 

Is There Anything Else? 

The criteria above are based on the foundational things that most people use to make pricing decisions. If we gave you a comprehensive list of things that we and Zilliant provide, we might have to be here for a while and quite frankly, it might not be helpful in the decision-making process.  

If you’ve ever wondered how your pricing ranks in your industry, we have a solution that helps you to benchmark yourself against others called Plasma. Or if you’d like an out of the box solution that gets you up and running in as little as 6 weeks, then we also have our Accelerators. You can find out more about them here 

I Now Know the Difference Between Pricefx & Zilliant – What’s Next? 

After reading the above information, you may already know the best pricing software for your company – Pricefx, Zilliant or maybe even neither.  

Zilliant could conceivably be best for you if you are searching for a pure price optimization tool and are looking to outsource your data interpretation to your pricing software provider. 

On the other hand, if you’re looking for a more overall price management tool that you can operate for yourself, we might be more the pricing software that you are seeking. 

As both Pricefx and Zilliant are great reliable tools with little down time and fit all manners of company cultures, it could also be that you have not yet made up your mind, we totally understand. 

At Pricefx, we have spent more than a decade listening to the pain points from large scale enterprises and small and medium businesses in how difficult it can be to decide which pricing software is for them. For example, we often hear that many organizations are unsure if they have the resources and infrastructure to take on pricing software. It is exactly why we prepared this article: 


On the other hand, if you believe Pricefx could be what you’re looking for;

CTA -Pricefx-English-Talk-To-An-Expert 


Iain Lewis

Senior Solutions Strategist , Pricefx

Iain Lewis has worked in pricing as a practitioner for 27 years working at Automotive, industrial goods, business services and Distribution companies. Iain brings his unique perspective to each engagement to guide companies through complex buying decisions and has helped companies throughout Europe and South-East Asia continue to improve their pricing approach.